Sustainability

Sustainability is no longer a “nice to have”. It’s the baseline. Independent research shows that 85% of consumers have changed their buying habits to reduce environmental impact. We work with a supplier that has built sustainability into every layer of their operation, from raw materials to end-of-life.

Circular From the Very Beginning

Every product is designed with its full lifecycle in mind. Garments aren’t just made to be worn, they’re made to come back.

When a product reaches the end of its usable life, the materials can be recovered and turned into new products. This circular approach keeps valuable resources in use for longer and dramatically reduces waste.

Think of it less like “recycling at the end” and more like designing for reuse from day one.

Better Materials, Lower Impact

Our supplier uses certified organic cotton, grown without harmful pesticides and with significantly lower water and environmental impact than conventional alternatives. These natural materials are chosen not only for their quality and comfort, but because they work within a truly circular system.

Packaging follows the same principle: it’s made from plant-based materials, not plastic, and is fully recyclable.

Clean Energy, Smart Technology

All garments are produced in UK-based factories powered by renewable energy. But sustainability here isn’t just about switching energy sources; it’s about efficiency.

Their production technology is so efficient that it reduces waste and costs at scale. Those savings are then reinvested into better materials, cleaner energy, and more sustainable packaging. It’s a feedback loop that improves with every product made.

Made Only When Needed

Using print-to-order technology, products are made only after they’re purchased. That means:

  • No excess stock
  • No unsold inventory
  • No unnecessary waste

In other words, nothing is made unless someone genuinely wants it, which is one of the simplest and most effective sustainability decisions a business can make.

What This Means in Practice

  • Products made from certified organic cotton
  • Plastic-free, plant-based packaging
  • Renewable-energy-powered printing facilities
  • Zero-waste, print-to-order production
  • A fully circular system, designed for recovery and reuse

Read more from our supplier Rapanui here.